New 42nd Street Corporation, New Victory Theater Signage
New 42nd Street Corporation, New Victory Theater Signage
New 42nd Street Corporation, New Victory Theater Signage
New 42nd Street Corporation, New Victory Theater Signage

It is hard to imagine that only a short time ago, 42nd Street and Times Square had become a neglected stretch of urban decay. Revitalization of the entire street began when the New Victory was entirely reconceived as New York’s first Broadway theater for kids and families. With a new visual brand, façade signage, interior signage and a complete range of printed materials, it became an anchor of what is now a completely new Times Square.Inside the theater, a purple and yellow color scheme gives signage a regal air. Outside, a range of lighting techniques enliven the façade, generating excitement among audiences and helping to revitalize a neighborhood.

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