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For the 2011, International Restaurant & Foodservice Show of New York, the nation’s largest showcase of restaurant and foodservice technologies and innovations, the NYSRA ran this video as a round-the-clock loop for member recruitment, extension of their new brand (designed by C&G Partners), and to exhibit the association’s advocacy for its existing members. Derived from the NYSRA’s weekly newsletter in style and format, it is a bright testament to their mission, in a state-of-the-art digital format.