Project image 2 for Identity, Overture
Project image 1 for Identity, Overture

First launched in 1998 as GoTo, Overture.com was an early mover in web search engines. A new graphic identity was created around a series of concentric “O’s,” referencing a target, informational hierarchy and unlimited reach. In 2003, Yahoo bought Overture for $1.6 billion.

Previous: BYkids Next: New York Yankees