The Rockefeller University Stavros Niarchos Foundation–David Rockefeller River Campus

Originally tasked with the design of a new campus map C&G Partners has also created a new campus-wide wayfinding system for the Rockefeller University, a world-renowned biomedical research university located in New York City. The map captures the verdant landscape of the campus maintaining the character of a hand-painted map but has the flexibility to be updated and changed with the campus. The new wayfinding signage builds on the existing sign system while adding some new features such as a digital component and a slimmer, more open structure.

In addition to the campus-wide signs, C&G developed a new logo, wayfinding, digitally and donor signage for the new Stavros Niarchos Foundation - David Rockefeller River Campus.

A system of wayfinding was also developed to make navigation of the RU tunnel system that connects the buildings below street level more understandable.