Three Years, Three Countries, Three Designs

Russell Reynolds Associates (RRA), with more than 370 consultants in 46 international offices, is a global leader in executive search and leadership consulting. Since 2014, C&G Partners has partnered with RRA's expert marketing team to create event branding, print, media, physical decor and signage for three annual events.

Russell Reynolds Associates (RRA), with more than 370 consultants in 46 international offices, is a global leader in executive search and leadership consulting. Since 2014, C&G Partners has partnered with RRA's expert marketing team to create event branding, print, media, physical decor and signage for three annual events. Although the events were on different continents with different themes, our approach was the same each time: develop a unique event theme and visual identity that ties to the RRA brand, deploy it as ubiquitously as possible, and thoughtfully conceive all applications large and small. This approach has been fostered by the collaboration between C&G and RRA's own expert in-house marketing team. Without their expertise, encouragement, and willingness to explore creative possibilities, we would not have been able to produce this work. Held in three different countries, the event branding echoed the region and specific needs of the meetings. The 2016 RRA All Consultants Meeting in San Francisco required a tech-forward, Bay Area design. Berlin, Germany was home to the 2015 RRA Annual Shareholders Meeting in which C&G helped RRA capitalize on the moment to internally promote a new brand identity for the firm that had just been developed. In 2014 the RRA All Consultants Meeting was held on the Riviera Maya (the coast south of Cancun) in Mexico in 2014. The event colors deliberately echo the vibrancy of Mexican tourism, while the identity and related materials reference Aztec architecture and RRA's sustained growth.