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The acclaimed design leader joins the established New York studio to drive strategic growth in signage, wayfinding, and experiential graphics for the built environment. NEW YORK – C&G Partners, the New York-based multi-specialty creative studio, has been joined by renowned experiential graphic designer Anna Crider as a new Partner of the firm. Formerly a Partner at Entro and past Board President of SEGD, the Society for Experiential Graphic Design, Crider will be integrated into the studio’s existing and growing signage, wayfinding, and spatial storytelling practice. 
Crider brings over 25 years of distinguished experience to C&G Partners. She is widely recognized for crafting comprehensive branding and wayfinding systems rooted in research-driven, strategic, people-centered design. Over the course of her leadership career, she has spearheaded major experiential design transformations with clients including the Ronald O. Perelman Performing Arts Center (PAC NYC), NYU Langone Health, and Southeastern Pennsylvania Transportation Authority (SEPTA). Crider’s work has been honored by Graphis, the Society for Experiential Graphic Design (SEGD), Applied Arts, Graphic Design USA, World Design Awards, and other leading design organizations.
“We are absolutely thrilled to welcome our longtime friend Anna Crider to C&G Partners,” said Jonathan Alger, Managing Partner at C&G Partners (and another past Board President of SEGD). “Experiential graphic design, signage, and wayfinding make so many lives a little better every day. We want to help with even bigger challenges, and Anna will be a critical part of that vision.”
Welcoming Crider as a new Partner marks an essential phase of strategic growth for C&G Partners as the firm further expands its current signage and wayfinding initiatives. Working alongside Partner and EGD expert Amy Siegel, Crider will champion the studio’s strong design philosophy, ensuring that upcoming, high-profile wayfinding and experiential design projects improve access, strengthen human connection, and create meaningful experiences for diverse communities.
“Joining C&G Partners is an exciting next chapter for my practice,” said Anna Crider. “I have long admired C&G Partners’ commitment to design excellence. I look forward to building on the firm’s multi-specialty focus to positively impact the full experience of all individuals as they navigate and engage with their environment.”
Crider officially assumed her new role on June 8, 2026, operating out of the firm’s Union Square studio in Manhattan.
About C&G Partners:
C&G Partners is an independent, New York-based creative studio working across projects in culture, education, science, and public spaces. The firm serves notable clients such as the Bruce Springsteen Center for American Music, Cornell, Federal Reserve, Gates Foundation, Harvard, Library of Congress, Memorial Sloan Kettering, NASA, National Archives, National Sept 11 Memorial & Museum, New York Yankees, Port Authority of NY and NJ, Smithsonian, Storm King Art Center, and US Department of State. For more information about C&G Partners and their latest creative projects, visit www.cgpartnersllc.com.
Anna Crider
anna@cgpartnersllc.com
Amy Siegel
amy@cgpartnersllc.com
Media Contact:
Carlos Solis-Keyser, Head of Business Development
C&G Partners
carlos.s@cgpartnersllc.com