One visible new part of the firm’s ongoing signage and wayfinding design project at One Bryant Park recently attracted attention from real estate blog Curbed NY. The write up wryly notes that these “simple letters in stainless steel” not only identify the location of Bank of America’s new HQ on the corner of 42nd Street and 6th Avenue, but also “remind everyone who’s in charge” and mark “where the money can be found.” Below, some images of part of the work in progress: the main sign in dimensional steel, with the inside surfaces of the letterforms in stark white.



The project, developed by the Durst Organization with collaborating architects Cook+Fox, and led on our side by Partner Keith Helmetag and Associate Partner Amy Siegel, also includes the newly reopened and revamped Stephen Sondheim Theatre (formerly Henry Miller’s Theatre). Read the full article on Curbed NY. Read more detail on the overall project and recent Fresh posts on the Stephen Sondheim Theatre.