Innovation in Bloom
is an innovative display created by C&G Partners as part of
New York Botanical Garden’s
Wild Medicine
exhibit and annual
Gala
. The exhibition, sponsored by
Pfizer
, has been recently installed as a central lobby display within Pfizer’s midtown Manhattan headquarters.
The surprisingly thin, internally-illuminated “lenses” highlight the company’s forward-facing work in research, development and hard-science, while also showcasing the vibrant microphotography produced in Pfizer’s own laboratories.
Located in the highest-traffic area of Pfizer’s headquarters, the exhibit will remain in place through 2013, before becoming a permanent installation in the company’s Washington DC labs in early 2014.
