VDA, formerly Van Deusen Associates, is a vertical transportation consultancy headquartered in New Jersey, offering comprehensive design and engineering services for elevators and various other types of lift systems, including many signature office buildings located in New York City and beyond.

The primary area of the website is a portfolio of their projects, represented through clear, bold photos in carousels.

We adapted their original color palette from maroon to a rich, sophisticated yet vibrant red to maintain consistency with their identity, but update its appearance. We also capitalized on the verticality of their industry in our side design, from the persistent left hand column “easter egg” to the way the company’s timeline on the History page expands vertically.

Visit the VDA website for yourself.