C&G Partners has recently collaborated with the Madison Avenue Business Improvement District (BID) as creative agency for the upcoming Madison Avenue Fashion Heritage Week slated for October 20 – 26, 2014. Benefiting The Museum at FIT through the Museum’s Couture Council, this multi-platform event will feature specially-created exhibitions within the boutique windows of Akris, Bally, Brunello Cucinelli, Calvin Klein Collection, Carolina Herrera, Dolce & Gabbana, Emilio Pucci, Ermenegildo Zegna, Etro, Hermès, J. Mendel, John Lobb, Longchamp, Max Mara, Missoni and Mulberry. Check out a Sneak Peak of the Madison Avenue Fashion Heritage Week Sizzle Reel.
Visitors and local clients will learn the remarkable story of these iconic fashion brands through this public exhibition on Madison Avenue located between 57th and 86th Streets in New York City. C&G Partners produced a companion mobile app that will add further dimension to this immersive fashion heritage experience, providing an audio/video tour depicting each brand’s heritage and descriptions of the inspiration behind the archival works on exhibition. The mobile app will feature original videos and commentary by brand ambassadors and by Dr. Valerie Steele, director and chief curator of The Museum at FIT. C&G Partners has designed event brand, print, motion graphics, and signage. Stay tuned for more information and photos, join the conversation: #MadisonAveFHW