Under Consideration posted an inspirational article by Partner Steff Geissbuhler in the “Brand New” section today. The editorial strays from the typical material covered on that website – mainly, new identity work – and instead describes Steff’s experience watching his brand identity for MercyCorps evolve over time. In the field, the logo has often been executed roughly and quickly, sometimes by hand and from memory, with the simplest materials. For other institutions, that would be bad news. But not in this case: here, it is a perfect match for the mission and purpose of the organization.


Read the article in full here.