Designing Orientation: Signage Concepts & Wayfinding Systems by Braun Publishing AG features C&G's signage design for Hearst Tower in New York City. The project explores the integration of signage directly into key functional elements of architecture.
The Hearst Tower signage design system is a network of lit signage, glass films, and elevator orientation elements for the headquarters of the renowned publisher of Esquire and Harper's Bazaar. The centerpiece is an array of freestanding “totems” of glass and steel that serve a double function: both to direct visitors to vertical building circulation, and to call the elevators themselves.
“Designing Orientation” is now available for pre-order.