Today is your last chance to catch Citi Summer in the Square, the summer-long event by Union Square Partnership that takes over Union Square every week with over 100 events, from fitness classes and family-friendly games to live music and dance. C&G Partners created the original visual identity and this is our third summer of producing new print collateral, graphics, and streetscape elements.
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/267a50723660783f4102cffda87ea6b9.jpg)
![USQ Citi SITS 2017_Brochure 2](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/ae67ce28223e7b33f365ee8f710305ab.jpg)
The Citi Summer in the Square logo centers around a dynamic illustration inspired by the foliage found in Union Square Park.
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/6ceff632be3d2144b62dacfe82921585.jpg)
![Dsc 0008%20Copy Final (JPG)](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/18aa0d84b9dda24abaf2c1a88708f5bb.jpg)
Clean white backgrounds are paired with vibrant banners, a-frames, and park posters that use Union Square Partnership’s palette of distinct and approachable colors. The contrast works as well on social media as it does IRL.
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/05373c9fdf883e12f67786d0a89740a3.jpg)
![Union Square Summer in the Squire](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/3076c74ed8b7e46074bf69afb3a711a6.jpg)
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/1847c5bc0893df0a7a51ae8ac17921d6.jpg)
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/34643b61bfdf8b340871cda8c9c518de.jpg)
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/2a7c241804b666cbfe2b9c50606985fa.jpg)
Like the other Union Square Partnership events designed each year by C&G – Harvest in the Square and Sweat Fest – the Citi Summer in the Square brand incorporates USP’s systematic staggered text as a dynamic, user-customizable element. As always, type is set in Geogrotesque by Eduardo Manso at Emtype. This summer the logotype also appears on two new charging stations as part of a pilot program to bring the solar-powered units to New York City parks.
![Union Square Solar phone chargers](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/156b35c0de7e63dfb79b54cdf73994dc.jpg)
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/d40416a0c5b50628d996484d73a6af63.jpg)
The event marks the third year of C&G’s ongoing relationship with Union Square Partnership. In a way, the branding work we do together serves to rebrand the neighborhood, helping to shape the district’s fast-paced, community-oriented energy.
![Union Square Summer in the Square](https://www.cgpartnersllc.com/wp-content/uploads/2017/08/11ea0b604f27d6b26f1f9ab9a31d6c1a.jpg)